Week 1
Your 90-Day Revenue Roadmap
Run a full audit using our agency framework and leave with a roadmap telling you what to build, in what order, and why.
Enrollment closes Sep 21, 11:59pm CTJoin the waitlist
The Email Profit Engine
The only program that teaches you the AI-accelerated email system we used to drive $83 million in email revenue in 2025 for Shopify brands, so email becomes your most profitable channel.
$83M driven in 202541% avg. attributed revenueMaster Klaviyo Partner
Program starts September 28th, and your pre-work unlocks the moment you enroll.
Inside the program
Five weeks. One engine that keeps running.
Week 2
7-Figure Flows
Map and build welcome, abandoned cart, browse abandonment, post-purchase, and winback flows that turn traffic into revenue.
Week 3
Your Audience Engine
Set up high-converting forms, clean your list, and build segments that make every send smarter.
Week 4
Your Content Engine
Build a campaign calendar and use our design and copy systems to turn one idea into a full month of campaigns.
Week 5
Your Optimization Engine
Learn the metrics that matter, read your reporting, and run simple tests that keep results growing.
Everything comes with you
Templates, swipe files, the reporting dashboard — 365 days of access to the portal, and all resources are yours to keep forever.
Join the waitlistReceipts
The strategies behind $83M in client revenue.
The Email Profit Engine is the system behind those numbers, taught so you can run it in-house all year, not hand it to an agency.
Everything we teach comes from what we run for our agency clients every day. Last year, that work drove $83M in email & SMS revenue, an average of 41% of our clients' total sales.
$79M
2025 full-year account
$29.2M attributed · 37% of revenue · +42.7% YoY growth
$104M
8-figure client
$40M attributed · 38% of revenue from email & SMS
+267%
Attributed revenue lift
What tuning the retention system unlocked in one year
Swipe for more
Real client results, pulled from Klaviyo. Your results depend on your store, list, and offer.
Trusted by
Join the waitlist
Enrollment closes Monday, September 21 at 11:59 PM CT
What it’s costing you
What 15% Email Is Actually Costing You
Most brands sit at 10–15% of revenue from email. Healthy is 30–40%. Nothing about the store changes here except the system behind it. Look at what that gap is worth at your revenue level:
$250K store
$37.5K15% of revenue
$87.5K35% of revenue
+ $50K per year
$750K store
$112.5K15% of revenue
$262.5K35% of revenue
+ $150K per year
$1M store
$150K15% of revenue
$350K35% of revenue
+ $200K per year
That is not a metric. That is a salary. That is a hire. That is inventory. It is a real change to your business, every year, that you are leaving on the table.
Picture This
What If Email Was Your Most Profitable Channel?
Imagine logging into Klaviyo and seeing:
30-40% of your monthly revenue
Not paid ads, not influencers, just emails going out to people who already know and trust your brand.
Automated flows running 24/7
Turning browsers into buyers and one-time customers into repeat purchasers, with the confidence to optimize as your business evolves.
Confidence in your email strategy
Knowing your email program is pulling its weight and that you have a system that adapts as you grow.
Time back in your week
Because you know exactly what to monitor, when to update flows, and how to keep your email program performing at its peak.
That's what's possible when you build your email system the right way from the start.
Join the waitlistEnrollment closes Monday, September 21 at 11:59 PM CT. Program starts September 28th.
Video Testimonials
Hear It From Founders Who've Done It
Enrollment Open
Claim Your Spot in This Cohort
Enrollment closes Monday, September 21 at 11:59 PM CT. Program starts September 28th.
Join the waitlist
From the Founders
Why We Built This
For the past 9 years, we've worked with DTC brands. Before that, we ran our own ecommerce business. And we kept seeing the same thing over and over.
Brands spend a fortune on ads every month. But their email only brings in 10-15% of revenue, when it should be closer to 30-40%.
Maybe you have a welcome series and a cart abandonment flow running. Maybe you send an email when there's a sale. But that's about where it stops.
“I know I should do more with email, but I don't know where to start.”
Sound familiar?
Up until now, we've only worked with brands that could invest $6,495 a month in our done-for-you service. But we kept thinking about all the other founders who want that same agency-grade email system and want to own it themselves. Either way, you deserve a real system and the skill to run it.
That's Why We Created
Our proven 5-phase system for transforming email from an afterthought into your biggest revenue channel, without hiring a 5-figure agency. Now powered by AI tools to cut your implementation time in half.
Here's what makes this different from every other email marketing course:
01Principle 01 / 04
You own the system, not just the lessons
This isn't a course you finish and forget. You walk away owning the same flow architecture and campaign strategy we use with our $6,495-a-month clients. The only difference is you run it in-house, on your own or with your team, for years to come.
02Principle 02 / 04
We start with diagnosis, not templates
In Week 1, you run a full audit using the same framework we use with our $6,495-a-month agency clients. By the end of that week, you'll have a custom 90-day revenue roadmap. It tells you exactly what to build, in what order, and why it matters for your store.
03Principle 03 / 04
You build it as you go, so it's live in 5 weeks
Every week, you build and launch something that makes you money. Your flows, your campaigns, your Brand Blueprint. By the end of 5 weeks, your email program is running, not just planned.
04Principle 04 / 04
AI speed, plus live support when you're stuck
We've built custom AI toolkits with the exact prompts we use with our agency clients, so your build moves faster. And when you get stuck, you have weekly live sessions where we build together, plus direct Slack access to our team and a small group of founders tackling the same thing.
The Transformation
What Changes in 5 Weeks
Before
- ×Email is inconsistent
- ×Campaigns only for launches or sales
- ×Basic flows
- ×Email drives 10-15% of revenue
- ×You know your email program could be doing more
After
- ✓No more guessing which flows matter most
- ✓Repeatable campaign calendar
- ✓AI tools doing the heavy lifting
- ✓Priority flows blueprinted and started
- ✓Segmentation mapped to your customer journey
- ✓A content system beyond discounts
Execute yourself or bring your team member through the program with you. Either way, email stops being the thing at the bottom of your list that never gets done.
Who's Teaching This
Meet LaRose & Co.
We are Hannah and Lizzy, the team behind LaRose & Co.
$83M+
Email revenue in 2025
30-40%
Avg. client email revenue share
Since 2017
Masters Gold Klaviyo and Shopify Partners
LaRose & Co. is a boutique email and SMS marketing agency for e-commerce brands. Since 2017, we have been Masters Gold Klaviyo and Shopify Partners helping brands doing $5M to $20M annually turn email into their most profitable channel.
Our team has generated over $83 million in email revenue in 2025 for clients. Our average client sees 30 to 40% of their revenue come from email (compared to the 10-15% most brands struggle with). We never take on more than 10 clients at a time because we believe in concierge-level service, not factory output.
Why we built this program
Our done-for-you agency services start at $6,495/month, which makes sense for established brands but is out of reach for founders doing $300K to $3M who still need a real strategy. This program is everything we do for $5M+ clients, packaged so you can implement it yourself, without the agency price tag.
You are learning from a team that does this work every single day. We are not “course creators.” You are getting the exact frameworks we use with our agency clients, taught by the people who actually implement them.
What You're Getting
A Peek Inside
This isn't a PDF and a prayer. Here's what's waiting for you when you join.
Members Portal
Structured modules with video trainings, templates, and resources, all in one place.
Custom AI Bot
Our TEPE GPT is trained on 10+ years of email marketing knowledge. Get instant answers 24/7.
Weekly Live Trainings
Join live implementation sessions each week. Every session is recorded and added to your members portal.
Private Slack Community
Direct access to our team and fellow founders in a curated Slack channel.
● ● ● Members Portal
The Email Profit Engine
Your complete curriculum
- ○ Welcome!
- ○ Module 0: Pre-Work
- ○ Module 1: Your 90-Day Revenue Roadmap
- ○ Module 2: 7-Figure Flows
- ○ Module 3: Your Audience Engine
- ○ Module 4: Your Content Engine
- ○ Module 5: Your Optimization Engine
● ● ● Members Portal
Custom AI Project
Your brand's command center
- ○ Instructions
- ○ Klaviyo Audit
- ○ Email Strategy
- ○ Branding & Context
- ○ Project Memory
● ● ● Members Portal
The Email Profit Engine Bot
Your email marketing assistant
- ○ Ask anything about your email strategy
- ○ Trained on 10+ years of expertise
- ○ Instant answers, 24/7
Your Roadmap
The Week-by-Week Breakdown
Every week, you're shipping something that makes you money.
0
Pre-Work
Build Your Brand Blueprint
Build the brand voice and positioning document that powers your AI tools, then get grounded in email fundamentals and Klaviyo.
1
Week 1
Your 90-Day Revenue Roadmap
Run a full audit using our agency framework and leave with a roadmap telling you what to build, in what order, and why.
2
Week 2
7-Figure Flows
Map and build welcome, abandoned cart, browse abandonment, post-purchase, and winback flows that turn traffic into revenue.
3
Week 3
Your Audience Engine
Set up high-converting forms, clean your list, and build segments that make every send smarter.
4
Week 4
Your Content Engine
Build a campaign calendar and use our design and copy systems to turn one idea into a full month of campaigns.
5
Week 5
Your Optimization Engine
Learn the metrics that matter, read your reporting, and run simple tests that keep results growing.
Compare Your Options
DIY vs. Agency vs. TEPE
See why founders are choosing the smarter middle ground.
| DIY | Agency | TEPE | |
|---|---|---|---|
| Personalized strategy for YOUR brand | — | ✓ | ✓ |
| Built on proven agency frameworks | — | ✓ | ✓ |
| AI tools to cut implementation time | — | ✓ | ✓ |
| You own the knowledge & systems | ✓ | ✓ | ✓ |
| Live expert support & feedback | — | ✓ | ✓ |
| Community of e-comm founders | — | — | ✓ |
DIYAgencyTEPE
Personalized strategy for YOUR brand—✓✓
Built on proven agency frameworks—✓✓
AI tools to cut implementation time—✓✓
You own the knowledge & systems✓✓✓
Live expert support & feedback—✓✓
Community of e-comm founders——✓
Before You Sign Up
Is This Right For You?
This is for you if…
- ✓You are a DTC or e-commerce founder looking to own email in-house
- ✓You have an email list and know it could do more
- ✓You want a proven system, not another dusty course
- ✓You can invest 3 to 4 hours a week for 5 weeks
- ✓You want agency-level strategy without the agency invoice
This is NOT for you if…
- ×You are looking for a magic button
- ×You do not have a live Shopify store yet
- ×You are not looking to improve your email program
- ×Nobody on your team can commit 3 to 4 hours a week
Enrollment Open
Claim Your Spot in This Cohort
Enrollment closes Monday, September 21 at 11:59 PM CT. Program starts September 28th.
Join the waitlistWhat You Get
Everything You Get When You Enroll
This is not a PDF and a prayer. Here is everything that goes to work for you the moment you join.
✓TEPE Program (Curriculum + Community + 1-Year Access)$3,000Value
✓5 Weekly Group Coaching Calls$2,485Value
✓Jenny's ‘How to Grow Your Email List Using Meta Ads’ Training$495Value
✓The Email Profit Engine Bot$197Value
✓7-Figure Flow Template Library$157Value
Total Value
$6,334Your Investment
$3,000or 2 payments of $1,597
$6,334Your Investment
$3,000or 2 payments of $1,597
A single optimized flow can return more than the full cost of the program.
Investment
Reserve Your Spot
Enrollment closes Monday, September 21 at 11:59 PM CT. Program starts September 28th, and you get instant access to the pre-work the moment you enroll.
Be first in line.
Join the TEPE waitlist and we'll let you know as soon as enrollment opens.
Cannot make a live session? Every live session is recorded and added to your members portal within a day.
Questions? Email hannah@larose-and-co.com
“But I Don't Have Time...”
I hear you. In an ideal world, you would hire someone to handle this, either an affordable freelancer or an internal team member.
The problem is: affordable freelancers typically don't have the agency-level expertise, systems, or strategic frameworks to build an email program that drives 30-40% revenue.
This program takes your affordable freelancer or internal team member from zero to sixty in five weeks. You don't have to train them. You don't have to figure out the roadmap yourself.
You can go through the program yourself or send your team member through and have them implement while you focus on everything else.
Got Questions?
Frequently Asked Questions
Program Structure & Participation
How much time does this take each week?+
Plan on 3 to 4 focused hours per week for 5 weeks. You can do the work yourself or have a team member go through it with you.
Can both my VA or employee and I participate together?+
Absolutely. Each week, the recordings are uploaded to your portal for both of you to reference. Either one of you can attend live.
Technical Requirements & Setup
Do I need to be technical or know how to code?+
No. This is built for founders, not developers. If you can run a Shopify store, you can do this.
Do I need existing Klaviyo experience?+
No prior experience is needed. We work with everyone from complete beginners to brands with basic setups that need optimization.
Enrollment & Dates
What if I cannot make a live call?+
Every live session is recorded and added to your members portal within a day, so you can watch on your own time.
What are my payment options?+
Pay in full at $3,000, or split it into 2 payments of $1,597.
Budget & ROI
How does this compare to hiring an agency?+
Our full-service starts at $6,495/month. The program gives you the same strategic knowledge to implement in-house, at a fraction of the cost.
Support & Community
What support do I get?+
Weekly live group calls, a Slack channel for questions, and direct access to our team for program-related questions.
Ready to Transform Your Email Revenue?
“Hannah and her team have been amazing to work with. They stay in lock step with our team — as external partners that is impressive.”
Julie Thompson, Alpyn Beauty
Enrollment closes Monday, September 21 at 11:59 PM CT.
Program starts September 28th. Enroll now and your pre-work unlocks today.
Questions? Email hannah@larose-and-co.com
P.S. Enrollment closes Monday, September 21 at 11:59 PM CT. Every live session is recorded, so you never miss a thing.