Steal the BFCM Klaviyo System Responsible for $83M in Email + SMS Revenue
In this workshop replay, we’re pulling back the curtain on the exact setup we use for our agency clients to capture and convert high-intent holiday traffic, then turn those first-time buyers into repeat customers in 2027 and beyond.
Receipts
The strategies behind $83M in client revenue.
This workshop is for founders who want the system behind those numbers running in-house all year, not bolted on for the holidays. Black Friday is just where you start.
Everything we cover comes from what we run for our agency clients every day. Last year, that work drove $83M in email & SMS revenue, an average of 41% of our clients' total sales.
$29.2M attributed · 37% of revenue · +42.7% YoY growth
$40M attributed · 38% of revenue from email & SMS
What tuning the retention system unlocked in one year
Real client results, pulled from Klaviyo. Your results depend on your store, list, & offer.
Trusted by
Inside the workshop
What You’ll Walk Away with at the End of the Workshop
The exact same BFCM strategies we run for our agency clients.
Grow an audience you own before holiday traffic gets expensive. Learn how to prepare your forms and use the same early-access strategy we run for our agency clients to get high-intent shoppers onto your list before the rush.
Get every part of your Klaviyo working together to maximize BFCM sales. Learn what to change across your flows, segments and send cadence so more of your audience and traffic actually buys.
Turn your BFCM revenue spike into repeat revenue that carries your 2027. Learn what to put in place after the sale to keep first-time holiday buyers coming back for orders two, three, four and beyond.
Because Black Friday is only the start. With our Klaviyo setup, you’re not just making the most of the holiday buying season. You’re laying the groundwork for repeat revenue in 2027 and beyond.
What it’s costing you
The real cost of not having the proper Klaviyo setup and retention system in place
Black Friday brings some of the highest-intent shoppers, but it’s also what makes it the most expensive traffic you’ll see all year.
If Klaviyo is only attributing 10–15% of your total revenue, compared with the 41% average across our agency roster, you’re paying premium prices for a flood of one-time buyers.
But the answer isn’t spending more on acquisition, blasting your entire list with more emails or offering a bigger discount.
The brands that get the most from BFCM have a Klaviyo system built to capture, convert and keep more of the demand they already paid for. And the work to put that in place starts now, before the holiday traffic arrives.
Because the difference doesn’t only show up in your attributed revenue. You’ll also feel it in the way Q4 runs.
The revenue math
Same store, same list.
A very different year.
Healthy email & SMS drive 30 to 40% of a DTC brand's revenue. Most sit at 10 to 15% & think that's normal. Nothing about the store changes here except the system behind it. Look at what that's worth at your revenue level:
That's not a marketing metric. That's a hire. That's inventory. That's a real change to your business, & Black Friday is where that difference either compounds or disappears.
Not your fault
It isn't you. It's the playbook you outgrew.
The email & SMS playbook most 6-figure brands run is the one they built to get to $100K — & it's not the same playbook that scales you to 7-figures. Send when there's a sale, blast the whole list, & hope volume covers for strategy. At your size that backfires in a specific way. When you blast the inboxes that never open, your sender reputation drops, & right in the Black Friday window your best emails start landing in spam instead of inboxes. You don't find out until the revenue doesn't show up. The brands winning Q4 at your level aren't sending more. They're sending smarter, with a Klaviyo system built & primed for the promotional period before the traffic shows up.
The difference
Panic vs. Profit.
The difference between a stressful, last-minute Q4 & your most profitable season yet.
Busy. Loud. Leaky.
- Planning starts in November
- Blast the whole list & hope
- Everyday flows still running
- Your welcome offer undercuts the sale
- Deliverability tanks by Cyber Monday
- New buyers vanish after one order
Calm. Precise. Profitable.
- A plan set now, for the whole quarter
- Segmented sends to the right people
- Flows that know the sale is on
- Your best customers rewarded, not blasted
- Deliverability protected all season
- First-time buyers turned into loyal ones
Client love
You'd be in good company.
"I've been working with LaRose & Co. since 2017 & we consider them an invaluable part of our team."
"Hannah is incredibly organized, smart, & juggles priorities easily. I recommend her wholeheartedly to anyone scaling their retention program."
About Hannah
Hey, I'm Hannah.
I founded LaRose & Co., a Master Klaviyo Partner agency that's run retention for e-commerce brands since 2017. Before that, I ran my own e-commerce brand, so I've sat exactly where you are heading into Q4, watching ad costs climb & wondering why email & SMS weren't pulling their weight.
Here's what I know now: email & SMS are what turn a good store into one that stops sweating its ad spend, because the revenue starts coming back on its own. I want to get yours there before Black Friday.
The fit check
Is this you?
This is for you if
- You're a 6-figure e-commerce brand
- You already run Klaviyo & know you could be doing more
- You want to own & run retention in-house with your team, not outsource it forever
- Email & SMS are stuck around 10 to 15% of your revenue
- You want them to be a bigger revenue channel all year, not just patched for one weekend
- You've got holiday traffic coming & no real plan to make the most of it
It's not for you if
- You're pre-revenue or don't have an eCom store
- You're not on Klaviyo
- You just want a one-time Black Friday fix, not a system you'll run year-round
- You want it done for you (that's our agency, a great option, just not this workshop)
Replay now available
Watch the replay.
The live workshops are done for this year. Get the full recording, watch on your own schedule & build your BFCM plan before the rush.
- 🎬 The full workshop recording
- ⚡ Instant access right after checkout
Brands like Nood, Linen + Cloth & Alpyn Beauty trust us with this
What comes after
This is where it starts.
This workshop gets you a plan for Black Friday. Running the Capture, Convert, Keep Method all year, across every campaign & flow, is what our cohort, The Email Profit Engine, is built for. You & your team build the full system in-house, so email & SMS become a channel you own & grow every month, not a scramble each season. I'll tell you more live. Either way, you walk away with your Black Friday handled.
Questions
Before you join the list.
Replay available
Plan for profit,
or scramble again.
Grab the replay for $47 & build your plan on your own schedule.